Bernice Wong's Design Portfolio

Words With Friends

At Zynga, I lead the end-to-end design of various features on Words With Friends, the world’s most popular social mobile word game. I supported in-game content like live events, messaging systems, game modes, and improvements around player safety.

I built out workflows and processes from the ground up to succesfully transition the UX team onto a large unannounced project and provided training and mentorship. In 2023, I also lead my company’s LGBTQ+ Employee Resource Group, zPride, to launch LGBTQ+ game content across 15 Zynga studios.

I worked closely with product managers and game design to identify user-centric metrics and enable successful solutions in line with Words With Friend's UX strategy. I owned user stories, design documents, created wires, flows, and prototypes, and worked with consumer insights to conduct user playtests and validate hypotheses.

I collaborated closely with engineering and QA to execute my designs and track performance and support post-launch improvements. Features I worked on include player safety, messaging systems, large-scale messaging systems, and game modes.

I lead UX through a large unannounced project that required trasitioning the UX team onto a completely new workflow and training them to learn a game engine. I helped create a collaborative process between UX, Engineers, and Technical Artists that enabled UX to succesfully implement UI.

In 2023, I was also co-lead of zPride, managing a community of 370+ members, a leadership board, budget, roadmap, and organized Zynga's largest PlayWithPride activation to date. You can learn more about the 2023 PlayWithPride celebrations here!

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Words With Friends

GENERAL

FEATURES

LEADERSHIP

I worked closely with Product Managers and Game Design to identify user-centric metrics and enable successful solutions in line with Words With Friend's UX strategy. I owned user stories, design documents, created wires, flows, and prototypes, and worked with Consumer Insights to conduct user playtests and validate hypotheses.

I lead UX through a large unannounced project that required trasitioning the UX team onto a completely new workflow and training them to learn a game engine. I established processes, guidance, and mentored other designers. In 2023, I also co-lead of zPride and organized Zynga's largest PlayWithPride activation to date.

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Pixelberry Studios

At Pixelberry Studios, I designed, launched, and maintained various integral features for the Top Grossing 100 mobile game Choices: Stories You Play and other projects. I led various research, design, and process initiatives to deliver user-centered solutions and strengthen teamwide guidance.

From conducting paper prototypes and user interviews, to spearheading feature production and design hiring, my time at Pixelberry Studios has been an exciting and impactful experience. I worked with many different departments to take on design, research, and leadership roles. Please feel free to check out some examples of my work.

VIP Subscription is our game's monthly subscription model. I lead the holistic review and documentation of the feature's design throughout the production process, fronting the coordination with engineers, QA, and other designers to communicate various subsystems and resolving upcoming issues during development and launch.

I lead the research and holistic review of the feature's design throughout the production process. My work ranged from creating paper prototypes, fronting coordinating between multiple departments, creating deliverables, implementing assets, and resolving various issues before and after launch.

Large Card was one of the first features to kickoff our team's initiative to modernize the game’s storefront. Since Large Card is a view that many players interact with (as it contains all book/chapter information), I led the design of this feature to make consuming content more meaningful to players.

Asides from giving it a visual upgrade, I made changes that improved readability, simplified navigation complexity, and introduced new animation functionality into our app. The final design proved to largely inform the design direction of our future features.

Like Large Card, Small Card was another feature I led that was part of redesigning our storefront to be more modern. Since each Small Card represent a series, it was extremely important that the combination of the cover art, book information, and user-state information was clear and readable.

Asides from creating wires, mocks, prototypes, and animations, I also made changes that improved accessibility, simplified states, improved our aspect ratio rules, created new standards for art templates, and made visual upgrades.

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Pixelberry Studios

GENERAL

SUBSCRIPTION

LARGE CARD

SMALL CARD

Large Card was part of our team's initiative to modernize the game’s storefront. Since Large Card is a view that many players interact with (as it contains all book/chapter information), I led the design of this feature to make consuming content more meaningful to players. The final design proved to largely inform the design direction of our future features.

Learn More